Weekday (Founded 2002) is a Swedish denim and fashion brand influenced by youth culture and street style.
Ok, Seriously Guys, you’ve got to check out weekday, they have some lovely crop tops (For summer or holidays, because seriously, its cold). They’ve got some really nice wooly hats in some of the most beautiful colour swatches (As you can see in the picture below) and I love the overall vibe of the store, its not too expensive and is very current!
Make sure to walk in to weekday on 226 Regent street or 34-35 Berwick street soho!
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